3:59 AM - Bing wants to Fight Goole? The Road Ahead will be long
Microsoft was launching the challenge to Google in web search and search advertising field, perhaps it is the most difficult business battle. Of course, the cost is also the highest. According to industry executives and analysts estimate, in order to catch up with Google, Microsoft need to pay cost as much as $5 billion every year.
As the undisputed leader in search industry, Google has many complementary advantages. It has the largest number of users search-every day up to billions, it provide more data of the Google algorithm, and help them improve search results. And these users will attract advertisers. Not only that, Google also has great cultural advantage: "Google" had become a "search" synonyms, become the users of habitual choice.
According to the official Google blog reports, Google through a series of experiments, Microsoft through the IE browser toolbar to monitor users' Google search behavior, and use the information to improve Microsoft Bing search results, Google will charged Microsoft for copying search results of Google network.
Two Weeks later, Bing searched for "hiybbprqag" has also return the same search results.
Google experiments showed that, IE browser in the default Settings, will grab users browse data, to be used to improve the search results. Microsoft has also confirmed that the function really will collect some users browse web site of data. In addition, if the user installed Bing toolbar, when we search " PDF converter Pro" in Bingso it's default Settings will grab user information to improve users search experience.
To prove that Microsoft Bing is really copying Google search results, Google launched a series of experiments. Google for the first time ever write some one-time code, and allows for part of the specific terms are manual search results page. Later, Google wrote more than 100 entries (fingerprint trap), and called it a "man-made search". December 17, 2010, about 20 Google engineer according to requirements, Such as artificial word "hiybbprqag" and "setting in advanced, as the words are very strange, and usually will not get much useful search results, first in Google and Bing will not get any search results. But Google began the experiment; the top of the search results page will display some artificial set in advance, and these weird key words and no connection of the results, such as large enterprise website, etc. If the user experience of other search engine, the code will not activate and be unable to get the same search results with Google.
The early users through "Bing" to search "torsoraphy", because of the spelling mistakes, and did not return search results, but then Google found, Bing will start to return the spelling correction advice, this word search results to return to the list by the same wikipedia is to "tarsorrhaphy" this interpretation of terms. This kind of phenomenon caused Google doubt, why does Microsoft Bing correct user spelling mistakes, but to return the correct search results. If the user input the words " best PDF converter" in google at the same time input it to Bing, you will find the same search result. As well as the " ePub converter", at home through the Internet for notebook using IE browser, and started the "recommended web site" and Bing toolbar. They enter man-made entry to search for, and click on the top of the search results page. December 31,, Bing search developed the same search results.
At last, it points out that, Google believe innovation, and feel proud for Google search quality, in order to improve users the best search experience, Google put into a lot of research and development to improve search algorithm. Google is looking forward to the search algorithm with the real innovation competition, whether it is Bing or other search engine, As for Google why want to send this article to Microsoft, the answer is very simple, Google hope Microsoft BIng should stop the copying approach.
Microsoft really made some progress. Since published two years ago, the company Bing search share has steadily increased: according to the market research firm comScore measuring, Bing in the American search market share has occupied more than 14%.Microsoft search technology in the total share will reach 30%.
However, these results didn't give Google impact. In the past two years, the company still keep the two-thirds of the U.S. market share--in many overseas market share even higher. Meanwhile, Microsoft's cost is increased. By the end of the last year, the company's online service department (mainly search business) losses of $2.56 billion. Although income rose 15% to $2.53 billion, but still more than the income loss.