Apple lost a visionary and creative genius, the world lost an incredible man. Those of us who was lucky enough to understand and work together with Steve lost a valuable friends and an inspiration mentor. Steve left only he can create company, his spirit will always be the cornerstone of apple.

 when jobs left, apple's original unique business system will be sieged. In addition to the above two aspects, the close relationship between the upstream and downstream of the apple of chain may also exist variables. Too many variables, the burden falls on executive team at cook, whether has enough wisdom and courage like jobs to dissolve, related to the future direction of the apple.

When Steve jobs was gone, the industrial competition around apple did not stop. Microsoft, Google, and Samsung and many big science and Technology Company were rolling up their sleeves. Time of Steve jobs, whether apple can withstand all competitors? Perhaps, losing jobs will make Apple gradually become mediocrity.

Content war: in the digital domain, amazon Kindle series product is building another empire

Consumers can buy songs on iTunes in apple, and stored in amazon's online music clip, but can let consumer equipment for supporting the use of the clouds service, so if the consumers decide to buy the equipment, may be a future will also store content at the same of the clouds, because such service and equipment operation the most fluent.

Whether amazon issued a new Fire tablet computer, or apple iCloud released, strategic points to lead, and that is based on the content of ecological chain building, the both sides of the race for control of the user data is data-hardware equipment can change, but the data do not change. In my personal experience, when I buy a PDF ebook from iTunes, I need also to buy a PDF converter Pro to change it into ePub to view on Kindle, also need an mac PDF to word  for help.

The key of "Cloud" the war is to control people how to buy and consumption ebook, music and video. In this field, temporarily is apple and the Amazon position, the competition between them is just beginning, the outcome is not points. What's more, most of our friends buy the PDF ebook from internet are the DRM and Password protection, and have to buy PDF password tool to remove PDF security for transferring to Kindle.

Platform war: in smart phones and mobile Internet field, apple, Microsoft faces tough competition from and Google

Google has just announced that it will release a new generation of Android version, a new generation system has only a version, will support the smartphone and tablet computer with apple's iOS, this idea is the same with Apple

The difference is, Android is a open, it not only open to Samsung and HTC, MOTOROLA, etc, also to developers open. It has already more and more developers trend to choose Android platform. Because open, currently platform of mobile phone market share is beyond iPhone.

In addition to Android , it has Windows Phone, Microsoft also plans to launch the first production of Windows Phone mobile Phone which cooperative with nokia in the next few months, and ready to launchthe Windows tablet computer next year to challenge apple.

Behavior patterns war:  Facebook want to change iPhone into a "Facebook Phone"

In the book of "The Facebook Effect" (The Facebook Effect), David think a great social network can completely challenge the most powerful technology company apple. Facebook application is to take over iOS devices desktop (mainly refers to the iPhone), thus the without need to establish their own hardware or mobile operating system, change the iPhone into a "Facebook Phone"?

As long as the user base more enough, Facebook can almost do what they want. No matter be "Spartan project" whether to continue to push forward, or Facebook created all the iOS native applications, many mobile phone applications are using Facebook platform of account and identity verification. Because the plan of facebook was too aggressive, cause the apple's cooperation crashed.

Apple has created a model: user through iTunes to buy, enjoy music, movie, TV, ebook, audio books, magazines and newspapers, and then in the apple products like to play these content.

At present, Facebook is actively walking into apple's market with similar patterns. the Facebook users do not through iTunes, but through the dynamic summary to find that content. The Facebook will help users understand what dynamic collect relatives and friends are doing. If the user see friends is listening to the song, then Facebook will help users to listen to the same song. In addition, good friends will also in users buy or lease TV series and movies have an impact

Microsoft was launching the challenge to Google in web search and search advertising field, perhaps it is the most difficult business battle. Of course, the cost is also the highest. According to industry executives and analysts estimate, in order to catch up with Google, Microsoft need to pay cost as much as $5 billion every year.

As the undisputed leader in search industry, Google has many complementary advantages. It has the largest number of users search-every day up to billions, it provide more data of the Google algorithm, and help them improve search results. And these users will attract advertisers. Not only that, Google also has great cultural advantage: "Google" had become a "search" synonyms, become the users of habitual choice.

According to the official Google blog reports, Google through a series of experiments, Microsoft through the IE browser toolbar to monitor users' Google search behavior, and use the information to improve Microsoft Bing search results, Google will charged Microsoft for copying search results of Google network.

Two Weeks later, Bing searched for "hiybbprqag" has also return the same search results.

Google experiments showed that, IE browser in the default Settings, will grab users browse data, to be used to improve the search results. Microsoft has also confirmed that the function really will collect some users browse web site of data. In addition, if the user installed Bing toolbar, when we search " PDF converter Pro" in Bingso it's default Settings will grab user information to improve users search experience.

To prove that Microsoft Bing is really copying Google search results, Google launched a series of experiments. Google for the first time ever write some one-time code, and allows for part of the specific terms are manual search results page. Later, Google wrote more than 100 entries (fingerprint trap), and called it a "man-made search". December 17, 2010, about 20 Google engineer according to requirements, Such as artificial word "hiybbprqag" and "setting in advanced, as the words are very strange, and usually will not get much useful search results, first in Google and Bing will not get any search results. But Google began the experiment; the top of the search results page will display some artificial set in advance, and these weird key words and no connection of the results, such as large enterprise website, etc. If the user experience of other search engine, the code will not activate and be unable to get the same search results with Google.

The early users through "Bing" to search "torsoraphy", because of the spelling mistakes, and did not return search results, but then Google found, Bing will start to return the spelling correction advice, this word search results to return to the list by the same wikipedia is to "tarsorrhaphy" this interpretation of terms. This kind of phenomenon caused Google doubt, why does Microsoft Bing correct user spelling mistakes, but to return the correct search results. If the user input the words " best PDF converter" in google at the same time input it to Bing, you will find the same search result. As well as the " ePub converter", at home through the Internet for notebook using IE browser, and started the "recommended web site" and Bing toolbar. They enter man-made entry to search for, and click on the top of the search results page. December 31,, Bing search developed the same search results.

At last, it points out that, Google believe innovation, and feel proud for Google search quality, in order to improve users the best search experience, Google put into a lot of research and development to improve search algorithm. Google is looking forward to the search algorithm with the real innovation competition, whether it is Bing or other search engine, As for Google why want to send this article to Microsoft, the answer is very simple, Google hope Microsoft BIng should stop the copying approach.

Microsoft really made some progress. Since published two years ago, the company Bing search share has steadily increased: according to the market research firm comScore measuring, Bing in the American search market share has occupied more than 14%.Microsoft search technology in the total share will reach 30%.

However, these results didn't give Google impact. In the past two years, the company still keep the two-thirds of the U.S. market share--in many overseas market share even higher. Meanwhile, Microsoft's cost is increased. By the end of the last year, the company's online service department (mainly search business) losses of $2.56 billion. Although income rose 15% to $2.53 billion, but still more than the income loss.

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